Brothers in Style
Reflects the identity of the classic man
Brothers in Style, the brand for real men, we lower the threshold for good hair and beard care and make self-care the norm. Within a brand that reflects the identity of the classic man.
With our shaving solutions you shave faster, better and easier. Our belief is simple: good care is the key to looking and feeling good.
Depression & loneliness among men
Our mission was born from a necessity, a worrying development in today's society. We see a community that is becoming increasingly individualistic, leading to a large increase in anxiety disorders and depression. And guess what? This group is mainly young men. More than 1 in 4 men indicate that they suffer from anxiety disorders or depression (Hupkens, 2021).
Our moment of insight came during Hard Times Unite Strong Men 4. More than 600 men came together to connect and strive for improvement. During the introduction, Miro Vermeeren confronted us with hard facts. It was confrontational but bizarrely courageous to see how many men stood still when asked who rated their lives as less than a 5. A goosebump moment and deep respect for the men who stood still.
Solution? There is no ready-made solution. What we do stand for is taking good care of yourself, so that you feel better about yourself and meeting other men. We facilitate this by lowering the threshold for self-care and we also have the ambition to facilitate coming together with each other.
Are there parties that agree with our message?
We are always ready to create win-win situations.
PS: We are not there for everyone. We are there for those who look around and think: this could be better.
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Not a customer but a community
At Brothers in Style we view our customers as a community and together we stand for something. We continuously strive to ensure the satisfaction of our brothers. That is why we offer a generous reflection period of 30 days. If one of our products unexpectedly becomes defective within the warranty period, we will look for a solution together.
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Left:
Hupkens, CREC (2021, September 2). Experienced impact of corona on mental health and lifestyle. Central Bureau of Statistics. https://www.cbs.nl/nl-nl/longread/statistiek-trends/2021/ervaren-impact-corona-op-mentale-gezondheid-en-leefstijl?onepage=true#:~:text=De%20coronacrisis %20has%20the%20most,and%2031%20percent%20often%20stressed
